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The step-by-step plan
YellowSteps helps you develop an inspiring brand. We do this according to our three-step plan. First, we create a customized plan with a clear route. Then, we get started with the brand-driven master plan. Here, we determine the goal, the promise and what your company strives for. Finally, we integrate the new brand strategy into the organization with innovative workshops.
1. A tailor-made strategic step-by-step plan
What steps are needed to grow your company’s core business? Based on a target group and competitor research, we create a customized strategic step-by-step plan together. We use our knowledge, innovative and creative skills and a proven approach to creating a brand strategy so that the steps match your company.
The strategic action plan consists of:
Research
We research the market, the target group and the competitors. This gives us insight into how we are going to shape the strategic step-by-step plan.
Presentation
Then we present our strategic step-by-step plan in a conversation. We go through each step. And we outline the requirements.
Report & quotation
Finally, you will receive a report from us with all the details and the strategic step-by-step plan. There is also a transparent quote to have the plan executed.
2. The brand-driven master plan
The brand-driven master plan helps you create a complete and strategic brand that is consistent and compelling. And ultimately ensures the growth of your organization. This plan is divided into two parts:
Brand strategy:
The brand strategy describes the purpose and values of your brand. It gives a clear picture of the positioning in the market. And how you can further develop your brand
Brand Expression:
Brand expression has to do with the visual elements of your brand. Think of the logo, a website and the recognizability on other marketing channels.
The brand-driven master plan consists of:
Brand essence
The brand essence is the content of your brand. It determines the purpose, future, promise and philosophy of your brand. Based on which you make choices as an organization.
Positioning strategy
The positioning strategy describes the position of your brand in the market. And it helps to discover a distinctive strategy.
Brand personality
Brand personality is a description of your brand as a person. We describe the character, the tone of voice and we name the norms and values.
Communication framework
What core messages do you want to communicate to your target group? This is described in the communication framework. It helps to convey a consistent message to your target group.
Brand Identity
The brand identity shows all the visual elements of your brand. Think of the logo, website and other marketing channels. The brand identity is consistent with the brand strategy.
Brand presentation
The last and most fun part is the brand presentation. This is where all the steps come together and the brand strategy comes to life on all marketing channels.
3. Innovative workshops
Using the step-by-step plan and brand-driven master plan, we will help your business grow. We organize team workshops to come up with innovative ideas to enter new markets and launch products.
YellowSteps has the experience, expertise and creative vision to help you achieve your business goals.
